Privacy Policy

10th of October 2018

Privacy and security are one of the utmost importance to i-Smarties s.r.o. (further referred as i-Smarties) and we strive to ensure that our technical and organisational measures in place respect your data protection rights.

This Privacy Policy describes how we manage, process and store personal data submitted in the context of providing our services. “Personal data” refers to any information relating to an identifiable individual or his or her personal identity.

In subscribing to our service or filling in a contact form on our website (,, or other sites owned by i-Smarties, you agree and accept that we may gather, process, store and/or use the personal data submitted in accordance with the rules set forth below.
purpose of processing

i-Smarties collects your personal data for the requirements of carrying out its contractual obligations (provide services, sales of products) as well as information about how and when you use our services. The purpose of collecting your personal data is also to offer you a safe, optimum, efficient and personalised experience.

To this end, you agree and accept that we may use your personal data to:

  • provide our services and facilitate performance;
  • resolve any problems so as to improve the use of our site and services;
  • personalise, assess, and improve our services, content and materials;
  • analyse the volume and history of your use of our services;
  • inform you about our services as well as our partners’ services and/or promotional offers;
  • prevent, detect and investigate any activities that are potentially prohibited, unlawful or contrary to good practice and ensure compliance with our terms of use and sending policy;
  • comply with legal and regulatory obligations.

We use the personal data submitted to us only in accordance with the applicable data protection legislation. Our employees and third party providers are under an obligation to respect data privacy.


i-Smarties s.r.o. with headquarters in the Czech Republic, Brodská 570, 261 01 Příbram V-Zdaboř, email address:, is the administrator of personal data within the meaning of the REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).

i-Smarties ensures that the rights under the above-mentioned Regulation, in particular, to obtain the information regarding the processing of personal data and to correct them, the right to bring in the cases referred to in the Regulation substantiated written request to cease processing your personal data and the right to object to the processing of data for marketing purposes.

All data is stored on secure servers and only a limited number of people are authorised to access, in particular for the purpose of providing support services.

You are easily able to recover or delete personal data from your i-Smarties / account at any time, by ask our support to delete or export personal data from your account.

In no case does i-Smarties sell, share or rent out your personal data to third parties, nor does it use them for any purposes other than those set forth in this policy. We will use personal data from your account only for legal requirements, to invoice and collect summaries for our own statistics and for the purposes of providing you with customer support services.


We retain your personal data in active databases, log files or other types of files so long as you use our services, and in accordance with the current regulations in force.

User’s personal data obtained in order to conclude a contract are stored during the contract negotiation period and until the end of the period of limitation of potential claims under the contract. The data contained in the financial settlement documentation are kept for a period of at least 5 years in accordance with the accounting legal regulations.

The data may be deleted at any time during active use of your account in accordance with the provisions set forth above.

When you subscribe to our services, the following data is collected and managed: email, first name, last name, country, Intracommunity VAT number where applicable, login & password (in encoded form), postal address, IP address(es) and domain name.

By using our services, the following data is collected and managed: log-on data and browsing data, order history, complaints, incidents, information on subscriptions and messages on our site.

Some data is collected automatically by reason of your activity on the site (see paragraph on cookies below).

The data submitted should not include any sensitive personal data, such as Government identifiers (i.e. social security, driving licence), medical records or particulars connected with applications for care or treatment associated with private

A portion of our services requires us to use so-called cookies. Cookies are small files which your internet browser stores on your computer.

i-Smarties uses cookies to improve and personalise its Website and/or measure its audience. A cookie is not used to gather your personal data without your knowledge but instead to record information on site browsing which can be read directly by i-Smarties on your subsequent visits and searches on the site.

Cookies are intended to enable or facilitate communication, to enable the services requested by users to be supplied, to recognise users when they re-visit the site, to secure payments which users may make, to register the language spoken by users or other preferences necessary for the service requested to be supplied and to enable i-Smarties, internally, to carry out analyses on traffic and browsing experience so as to improve content.

Most browsers are configured to accept cookies by default. You can, however, configure your browser so that it rejects cookies or requires confirmation from you in advance, but your ability to browse certain pages of the site may be reduced.

When you access third party sites on our Website, or when you are reading integration or social media links, cookies can be created by the companies disseminating these links. These third parties may be able to use cookies in the context of i-Smarties’s / services (partners or other third parties supplying content or services available on the i-Smarties / site) and are responsible for the cookies they install and it is their conditions on cookies which apply. i-Smarties assumes no liability in regard to the possible use of cookies by third parties. For more information, you are advised to check the cookie policy directly on these third party sites with regard to their use of cookies.

FACEBOOK AND GOOGLE+ CONNECT services can be logged with your login data from Facebook or Google+ (through Facebook or Google+ Connect). If you want to use this offer, please note, that with your consent the platforms and providers transfer personal and non-personal data to us. The following data are concerned:

  • general profile data: name, profile picture, sex, user ID
  • birth date
  • email address

For further details about the purpose and extent of the collection, procession and usage of the data please see the terms of use and the privacy policy of the respective platform or provider (e.g. on,

i-Smarties is very concerned about your privacy and we will never provide your email address to a third party without your explicit permission. i-Smarties stores the basic contact data for direct marketing purposes till you lodge an objection to processing your personal data for that purpose and whether the processing took place on the basis on your consent till you withdraw that consent or till i-Smarties will decide that data became outdated.

In particular, i-Smarties may send out e-mails with i-Smarties / – related news, products, offers, surveys or promotions. You may also receive notification e-mails from i-Smarties /, which inform you of actions (e.g. comments, likes, follows, displays) that have been performed on the site. If you do not want to receive e-mail from us, please follow the instructions contained in the unwanted e-mail message. However, please note that in all cases you will continue to receive all system e-mails (e.g. those regarding forgotten user passwords) and legal notices (e.g. updates to our policies) from us.

Personal data relating to you collected on our website may be forwarded to i-Smarties’s partner companies so that we may obtain assistance and support in the context of carrying out our services. i-Smarties ensures that it has in place clear data protection requirements for all of its third party providers.

In addition, i-Smarties does not disclose your personal data to third parties, except if:

(1) the third party is a subcontractor of i-Smarties in the carrying out of services;

(2) you (or your account administrator acting on your behalf) requests or authorises disclosure thereof;

(3) i-Smarties is compelled to do so by a government authority or a regulatory body, in the case of a court order, a summons to appear in court or any other similar requisition from a government or the judiciary, or to establish or defend a legal application.

The host servers on which i-Smarties processes and stores its databases are located exclusively within the GDPR compliant areas.

i-Smarties will inform you immediately, to the extent we are legally authorised to do so, in case of any application or order originating from an administrative or judicial authority relating to your personal data.

Within the framework of its services, i-Smarties attributes the very highest importance to the security and integrity of its customers’ personal data.

Thus and in accordance with the GDPR, i-Smarties undertakes to take all pertinent precautions in order to preserve the security of the data and, in particular, to protect them against any accidental or unlawful destruction, accidental loss, corruption, unauthorised circulation or access, as well as against any other form of unlawful processing or disclosure to unauthorised persons.

To this end, i-Smarties implements industry standard security measures to protect personal data from unauthorised disclosure. In using industry recommended methods of encoding, i-Smarties takes the measures necessary to protect information connected with payments and credit cards.

Moreover, in order to avoid in particular all unauthorised access, to guarantee accuracy and the proper use of the data, i-Smarties has put the appropriate electronic, physical and managerial procedures in place with a view to safeguarding and preserving the data gathered through its services.

Notwithstanding this, there is no absolute safety from piracy or hackers. That is why in the event a breach of security were to affect you, i-Smarties undertakes to inform you thereof without undue delay and to use its best efforts to take all possible measures to neutralise the intrusion and minimise the impacts.

Should you suffer any loss by reason of the exploitation by a third party of a security breach, i-Smarties undertakes to provide you with every assistance necessary so you are able to assert your rights. Moreover if, by some exceptional case, the direct loss incurred arose due to fault or gross negligence by i-Smarties, you will be able to seek compensation.

You should keep in mind that any user, customer or hacker who discovers and takes advantage of a breach in security renders him or herself liable to criminal prosecution and that i-Smarties will take all measures, including filing a complaint and/or bringing court action, to preserve the data and the rights of its users and of itself and to limit the impacts.

PRIVACY policy changes
i-Smarties reserves the right to update this Privacy Policy at any time, in particular pursuant to any changes made to the laws and regulations in force. Any modifications made will be notified to you via our Website or by email, to the extent possible, thirty (30) days at least before any changes come into force.

We would recommend that you check these rules from time to time to stay informed of our procedures and rules relating to your personal information.

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For any other questions, please write us at or call us on +39 123 456 789
022032051 041